Context

I've aimed to produce a diverse collection of feature designs for interior that appeal to those buyers who are looking for a print that could stand-alone in a room. I have also created complimentary designs to co-ordinate with the feature designs because I've learnt the importance of creating a varied collection.

By conducting market research at different levels, I have found that there is a demand for this style of painterly florals. BHS, Zara, John Lewis and Matalan are a few of the high street stores that feature this trend.

I have developed my designs for a range of home wares because I wanted to create collections that could be easily translated into different rooms and products.

 

I wanted to push myself to try and contextualise my designs in new ways, once I started to visualise my designs on tableware I researched into how I could create physical samples. 

Development

A huge focus of my project has been on scale, I wanted to produce large scale prints that when put into context look abstract and oversized. For example I think that the two cushions (seen below) are really effective in creating an abstract aesthetic. I like how one print design can create a number of different placement ideas.

Another stage of development was selecting the right colour palettes. Initially I hadn't planned to use more than one colour palette but after realising that it would broaden my portfolio and push my practice I decided to create 3 different collections each with a colour mood. 

It took some trial and error to find the right colour moods as I wanted colours that were sophisticated and told a story from one another.

Above shows the colour development of one of my designs, Initially I  liked the motifs but felt that the composition and colour wasn't working, I then developed the design and the colour but still didn't like the way the colour was spread so I decided to try this design in the two tone colour palette and invert the colours. I believe that this design is now fresh and lively.